What is ‘user experience’?
It’s the ‘crunch’ you get when you bite into an apple.
It’s something you feel at the point of consumption, and it’s personal to you.
Your appreciation of the apple begins with how it looks: the colour, the size, even-ness of shape, level of shine.
But there are deeper qualities to the apple which may be invisible to the human eye: freshness, nutritional content, levels of contaminant, production miles. All of these things contribute to the apple’s ‘crunch’.
They also influence the apple’s long term effect on you, and probably have a greater effect on your future apple-buying decisions than some of the surface qualities.
What makes an apple crunchy?
The quality of the apple depends upon the quality of the tree it came from. Good trees need good roots, good soil, feeding, and watering: attend to this ‘infrastructure’, and the fruit will be good.
To create the best crunch possible, your service, product, or project needs to grow on a healthy tree.
The first steps in any design project should include research: it’s putting down good roots. You get to understand the problem, the users and the stakeholders and can make sure everything you build is built for the right reasons.
Do it right, and your product can’t help but be good.
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